Case Study

Integrating Marketing Automation & AI

From skepticism to success: How Agile Coaching transformed marketing with AI and Automation

Discover how a mid-sized B2B company turned disconnected teams, slow lead processes, and failed digital projects into a customer-focused, data-driven success story.

  • +60% engagement
  • +40% qualified leads
  • 30% faster response times

Is your marketing team still struggling with siloed data, inefficient workflows, and slow adoption?

You’re not alone.
In many organizations, Marketing, Sales, and Customer Service operate in silos, missing critical insights, duplicating efforts, and frustrating customers.

Here’s what that looks like:

  • Marketing sends campaigns but can’t track real conversions.
  • Sales lacks visibility into customer behavior and lead quality.
  • Customer Service offers generic support due to data blind spots.
  • And worst of all, past transformation attempts failed due to low buy-in.

It doesn’t have to stay that way.

A real-world transformation:
Backed by strategy, AI, and agile execution

This case study takes you inside a marketing transformation powered by Agile Coaching, AI, and Marketing Automation.

Here’s what you’ll learn:

  • How we used the IKIGAI method to align all departments around one shared purpose.
  • How Design Thinking and the Walt Disney Method shaped a practical, people-centered strategy.
  • How agile frameworks (Scrum & Kanban) ensured continuous collaboration.
  • How Salesforce Marketing Cloud was integrated with SAP for real-time, personalized campaigns.
  • How AI improved segmentation, lead scoring, and customer support.

Results you’ll see in data and in the mindset of your team.

This Case Study is a must-read if you are:

  • A Marketing Leader aiming to break down silos and scale performance.
  • A Digital Transformation Lead struggling with resistance to change.
  • A CMO or VP of Marketing seeking measurable results, not jsut buzzwords.

Curious about how Agile Coaching bridges the gap between strategy and action? Then download your copy of this case study now!


Hi, I’m Christine – Agile Coach & Digital Transformation Expert

I support Marketing teams in moving from outdated marketing setups to streamlined, customer-centric systems, backed by real metrics and sustainable change.

With decades of experience in Agile Coaching, Digital Marketing, and Transformation Leadership, I’ve helped teams:

  • Increase online sales by 80%
  • Boost web traffic by 50%
  • Improve team motivation, structure, and delivery speed

This case study isn’t theory. It’s how I actually work, with measurable results, engaged teams, and a clear vision.

Let me show you how.

Download Now!

Do you want to explore more? Visit my website and my blog for expert insights on digital marketing trends.

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Case Study!

Learn how Agile Coaching and AI-powered Marketing created a 40% increase in qualified leads.

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